HEINZ has confirmed the discontinuation of another popular product as the brand culls a number of its items.
The household brand boasts a huge range of popular products that it is slowly slimming down with a number of production suspensions.
The latest Heinz product to be axed was highly reviewed by Walmart customers and quickly became a family favorite.
One Twitter user tweeted the company asking: "@HeinzTweets Did you discontinue Memphis BBQ sauce?"
Heinz responded: "We're sorry to let you know that we've discontinued this particular product.
"We'll be sure our marketing team hears about your comments and interest in our products. Thanks for reaching out."
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"Why was it discontinued? This was the best one I have been looking forward [to] forever," a disappointed fan asked.
Walmart customers rated the sauce 4.8 stars out of five and highly praised the now-axed product.
One happy customer called it: "Addictive and satisfying!! The best BBQ sauce I've tried in a while."
"This barbeque sauce is absolutely wonderful the taste is utterly fantastic it's great on pretty much everything it's even great as a dipping sauce - everyone in my house loves it," another said.
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A third wrote: "No other bbq sauce tastes like this one."
Despite its popularity, Heinz decided to discontinue the sauce.
Meanwhile, other Heinz products have been taken to the chopping block which has seen the company itself confused over what it has axed.
One customer asked the company: "Are you guys getting rid of the Carolina Vinegar Barbeque Sauce?
"Because I can never find it anymore and it is my favorite!"
The company apologized and said: "The 18.6oz size of our Heinz Tangy Carolina BBQ Sauce is still available.
"DM us your zip code and we'll help locate retailers near you that may carry it!"
However, in reply to another customer with the same question they said: "Unfortunately, this item is discontinued and at the moment there are no plans to bring it back."
Meanwhile, another fan was told that Heinz's Real Mayonnaise is no more due to increase costs and decreased demand.
However, one customer got the response they wanted when enquiring about their favorite Heinz product.
They tweeted a picture of the brand's Spicy Garlic Pickle Chips saying, "These have become impossible to find."
Thankfully, the company replied saying: "We are happy to let you know that this item is still in production."
Heinz is not the only big brand to ditch a number of its favorite products as other companies follow suit.
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Cheerios recently said that it has discontinued its maple flavor, and Pringles stopped the production of its jalapeño flavor.
While the reason isn't always confirmed, companies mainly decide to discontinue items due to poor or underwhelming sales.
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